Land Rover is such an iconic brand with a lot to talk about. The engineering behind the vehicles is so completely over the top. Writing for them required a gearhead mentality mixed with ‘Out of Africa’ aspiration. And, of course, nothing beats hands-on experience. My best memory of my time behind the wheel? Land Rover’s engineers and designers taking our Y&R creative team out to off-road in Laguna Beach’s canyon country to experience all the insane capabilities of the vehicles. I’m not naming names, but in case you’re wondering if someone broke an axle, yes. Yes they did.)
Land Rover
“For all the reasons you drive a Range Rover”
We paired lifestyle with advanced engineering in this collateral piece that targeted repeat buyers.
And we had some fun with Social.
“Do wildebeast care about front-end styling?”
“Rush hour in Zimbabwe.”
Targeted customer mailings / invitations
“Rarely does an experience this indulgent come along. On- or off-road.”
“Rub elbows. And sheetmetal.”
