Land Rover is such an iconic brand. The engineering behind the vehicles is so completely over the top. Writing for them required a gearhead mentality mixed with ‘Out of Africa’ aspiration. My best memory: Land Rover’s engineers and designers taking our Y&R creative team out to off-road in Laguna Beach’s canyon country to experience all the insane capabilities of the vehicles. (Did someone break an axle? Yes, yes they did.)
Land Rover
“For all the reasons you drive a Range Rover”
We paired lifestyle with advanced engineering in this collateral piece that targeted repeat buyers.
And we had some fun with Social.
“Do wildebeast care about front-end styling?”
“Rush hour in Zimbabwe.”
“Further removing the barriers between you and nature.”
Targeted customer mailings
Invitations of rubbing elbows & sheetmetal.
