Hyundai
“Nothing But Water”
A car that runs on water—what? We were asked to make the world’s first hydrogen-fueled SUV approachable. How do you do that? By having it fit into everyday life with ease. (Jason Bateman as the easygoing VO helped, too.)
When you have as many different models as Hyundai, the magazine ad assignments never end. Here you’ll find some I wrote for IONIQ 5 and more.
Retail Work
A coupon is a coupon is a coupon—but it doesn’t have to be. We used military speak to say “THANKS” to service members.
“Better Than” Competitive Retail TV
Retail Dealer Print
Social
For more Social Retail like the one below, see targeted Hyundai ads in my Portfolio.
The Hyundai work was done at INNOCEAN (Ad Age A-List 2026). I worked on all pieces of the business: TV, Print, Social, CRM, you name it. The staff count? About 700. You gotta play well with others at that size; I’m a lover, not a fighter.
100 years of tennis are celebrated in this print ad we produced for the Hyundai Mid-Atlantic region applauding the USTA Mid-Atlantic organization.
