Hyundai TV
“Nothing But Water”
A car that runs on water—what? We were asked to make the world’s first hydrogen-fueled SUV approachable. How do you do that? By having it fit into everyday life with ease. (Jason Bateman as the easygoing VO helped, too.)
“Better Than” Competitive Retail TV
More Work
For more of my work for the brand, visit Hyundai Print, Dealer, Incentives and Social ads on the site here.
The Hyundai work was done at INNOCEAN (Ad Age A-List 2026). I worked on all pieces of the business: TV, Print, Social, CRM, you name it. The staff count? About 700. You gotta play well with others at that size; I’m a lover, not a fighter.
