Ray-Ban
Oh, how I love a quick, smart, sassy, evocative headline—paired with the perfect visual—I obsess. It’s actually one of my favorite things to do. And then to pay it off with copy that people may actually read—don’t even get me started. I built my career on this practice while working for Luxottica and Oakley, crafting copy for their in-store and online campaigns. What else do I obsess over? Most all Ray-Ban sunglasses. My go-to? Green lenses, hexagon frames. And the Jackie Ohh seen here—timeless.
More headlines? I could do this all day. Many more in my Oakley work.